Blog

Short video, explained with data instead of opinions. Based on 4.5 billion TikTok posts and our own published reels.

• generalOct 10, 20267 min read

  The best time to post reels is worth 12%. Length is worth 208%.

  Best time to post reels, by hour and day, from 4.5 billion TikTok posts: the afternoon peak, the late-night penalty, and why time is a small lever.

• saasOct 1, 20267 min read

  Most SaaS teams think short video is B2C. Hook data disagrees.

  SaaS marketing with short videos: which B2B formats carry lift in 4.5 billion TikTok posts, how long a reel should be, and how many it takes to work.

• ecommerceSep 26, 20267 min read

  Most product reels are 10 seconds with 20 hashtags. Both hurt.

  Ecommerce product reels: the length, caption and hashtag numbers from 4.5 billion TikTok posts, and why the standard product clip is built backwards.

• real estateSep 22, 20267 min read

  Why 12 second walkthroughs are the weakest real estate reel

  A real estate reels script formula built on hook and length data from 4.5 billion TikTok posts: the story beat, the series counter, and the voice.

• dentistsSep 18, 20267 min read

  I thought dental reels needed a dentist on camera. They don't.

  Dental practice video marketing with reels: formats that work without the dentist on camera, what to say, how often to post, based on 4.5 billion posts.

• restaurantsSep 14, 20267 min read

  Why your restaurant's food reels get likes and no customers

  Restaurant reels ideas built on what gets shared, not what looks good: story formats, series, own sound and length, from 4.5 billion TikTok posts.

• creatorsSep 10, 20267 min read

  Most creators quit at post 6. The median first hit is post 5.

  How many posts before a video goes viral? Data from 2.87 million TikTok creators: the median, the quartiles, the odds by volume, and why most quit early.

• generalSep 5, 20267 min read

  Shorts beat TikTok 11.2k to 10.4k. Most people never post there.

  YouTube Shorts automation: why the same reels sometimes got more views on Shorts than TikTok in our 100-reel test, and how to publish to both.

• local servicesSep 1, 20267 min read

  20 Instagram Reels, 800 views: what zero followers really means

  Instagram Reels for small business with no followers: what our 100-reel experiment showed, why Instagram lagged TikTok and Shorts, and where to start.

• creatorsAug 26, 20268 min read

  Why faceless video channels fail by post 6, not by design

  Faceless video for business works, but not the way the guides say. Hook data from 4.5 billion TikTok posts and a 100-reel faceless experiment.

• generalAug 20, 20267 min read

  I thought automating TikTok posting would kill reach. It didn't.

  Does TikTok punish scheduled or automated posts? What 4.5 billion posts and a 100-reel experiment say about automating TikTok posting safely.

• generalAug 15, 20268 min read

  Most AI reels generators optimize the wrong 90%

  What an AI reels generator can and cannot change, based on 4.5 billion TikTok posts: length, captions, hooks, and the 90% that no form field controls.